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From California to the World

Our Story

Where it all began

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Graphics is more than just a job. It's our passion. Discover the roots of BYD

The Backyard Story began in 2011 in Southern California.

More precisely, in the heart of motocross in SoCal: Anaheim.

At the end of 2010, Philipp Klakow, then 20 years old, traveled from Germany to the USA to compete in the AMA Supercross Championship for the first time.

Philipp always dreamed of a career as pro racer.


However, the reality was somewhat different. Although he was able to qualify for the nightshow at one of his first AMA-SX races, there was no money to be made from these results.


During his stay in the US, Philipp then had to look for a job to finance his career.

He found a job as a temp at one of the largest graphics companies in the U.S. and quickly learned his new passion. He enjoyed designing motorcycles as much as riding them.

This is where he got the idea to start his own graphics company and revolutionize the scene.

As a rider, he knew of course what requirements the decals must have in terms of style and durability.


With this idea he founded Backyard Design in 2011.

What was initially ridiculed by many, quickly evolved into a professional company and developed into a brand that gained international popularity and established itself in the scene.


Today, Backyard Design is represented in several countries and on several continents worldwide and is supported by riders and legends like Josh Hansen, Ryan Villopoto and Tommy Searle, who represent BYD internationally. 

Our philosophy

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What drives us is the passion for riding and the unique and absolute best community that stands behind it. With our roots in the MX sport we’re well aware of what makes a great kit.

Over the course of year-long testing periods we’ve developed our own vinyl composition together with one of the largest vinyl manufacturers in the US.

 We’ve developed a material that meets the extreme demands of off roading.

Together with the greatest people from the scene we’ve tested and improved, to deliver designs as unique and diverse as you.


Our goal is to provide graphics that not only look cool but are of the highest quality. We want you to have the most joy possible when riding. Because if you’re having fun, then so are we.

It’s about individuality and about being yourself. That’s why your bike shouldn’t look like any other. We help you express your personality and style.

We want to offer riders from all over the world easy access to individual and customizable bike graphics and to offer them freedom for their creativity. 

But more than that it’s about the community. Having fun with like minded people and forging new friendships – that’s what our Ridedays are for.

Regardless of your riding level – it’s about having fun together on the track!

From an Idea to a real business